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Get ready for an epic journey through my class project where I tackled the challenge of building a thriving community on Twitch. With gaming as the focus, I chose The Sims 4, a game that holds a special place in my heart.
Introducing Simmie Club, a brand identity that captures the essence of The Sims and stands out in the gaming community. Through captivating visuals, including a sleek logo and vibrant aesthetics, I aimed to create an engaging experience.
With a community plan and social media strategy in place, I embarked on an adventure to foster engagement, host Q&A sessions, and live stream gameplay marathons. Join me as we take the Simmie Club revolution to new heights, one virtual plumbob at a time. Let the Simmie Club adventure begin!
The guide to community management:
Define community values and platforms
Define business goals and objectives
Create a strong brand image and community guideline
Community Management Strategies and Evaluation
What is Sims?
The Sims series is one of the most successful and long-running simulation games in the history of video games. The series was first introduced in 2000 by the game developer Maxis and published by Electronic Arts (EA). The original game, The Sims, was released for PC and quickly became a hit with players who enjoyed creating their own virtual characters and controlling their lives in a simulated world. The game’s success led to the development of several sequels, including The Sims 2, The Sims 3, and The Sims 4, each introducing new features and improvements to the game.
The series’ success can be attributed to its unique gameplay mechanics that allow players to create and control their own virtual characters, known as Sims. Players can design their Sims’ appearance, build homes, and control their daily lives, including their relationships, careers, and personal development. This level of customization and control has made The Sims a popular choice for players who enjoy creating and controlling their own virtual worlds.
What is the best platform for my chosen topic?
Twitch is a popular streaming platform that has gained immense popularity in the gaming community. Twitch provides an opportunity for players to stream their gameplay live, interact with their viewers, and grow their communities. The platform has been particularly successful in attracting a large number of gamers, making it an ideal platform for growing communities around popular games like The Sims.
Twitch’s popularity in the gaming community has made it the best platform for growing the Sims community. The platform provides players with a platform to showcase their creativity and share their love of the game with others. Twitch also provides a way for players to connect with other Sims players, making it a great place to grow the Sims community. Twitch’s large audience, combined with its interactive features, makes it the ideal platform for players to share their Sims creations, showcase their gameplay, and connect with others in the community.
The Sims 4 has received significant attention on Twitch, with over 2.3 million hours of watch time this year and an average of 2,738 viewers, reaching a peak of 50,381. A total of 117.3 thousand hours have been streamed this year with a maximum of 0.3 thousand streamers. Twitch is considered the optimal platform for expanding the Sims community. (Sullygnome.com)
Simmie Twitch Banner (Designed by Lisa)
What are other platforms that best attract my audiences?
Facebook and Instagram are two powerful social media platforms that have the right tools to build a thriving community for The Sims players. Both platforms offer various features such as groups, pages, and hashtags that allow players to connect and share their love for the game. The ability to create and join groups based on specific interests, such as The Sims, provides a space for players to connect, share tips and tricks, and collaborate on their creations. Additionally, Facebook and Instagram allow for easy sharing of images and videos, which is perfect for showcasing players' in-game creations and sharing their gaming experiences with others.
Influencer marketing is also an effective tool for further growing the community around The Sims on Facebook and Instagram. Influencer marketing involves partnering with influential individuals within the gaming community to promote the game and reach new audiences. By partnering with popular streamers, content creators, and other influential individuals, The Sims players can leverage their reach and influence to drive awareness and interest in the game. This in turn can help grow the community, attract new players, and ultimately drive engagement and growth for the game.
Brand Guidelines:
My brand guidelines are all about standing out and making a vibrant statement! I carefully chose a unique and eye-catching color for my logo, ensuring it grabs the audience's attention and becomes instantly recognizable. To make informed decisions for my branding design, I conducted thorough competitor research and brand voice analysis. The result? A bold and energetic representation that perfectly aligns with the young and vibrant community I'm targeting.
But that's not all—I've taken branding consistency to the next level. I've crafted post and story templates that adhere to my brand's aesthetic, ensuring every piece of content exudes the same bold and captivating style. And to keep my content game strong, I've created a draft content calendar packed with topics that I've researched and proven to be popular and intriguing within my community.
The following include the community playbook which is consist of the community's mission and goals, unique values and behavior guidelines to all the admins, and a style guide to ensure consistent brand image and strong brand voice
Platform & Member Analysis:
In order to truly understand my audience, I delved into similar accounts and communities that cater to a similar crowd. By analyzing their activities, brand elements, and audience engagement, I gained valuable insights into what makes their brand and community thrive. This knowledge became the bedrock for establishing brand voice guidelines and community rules on my platform.
My top priority is ensuring a safe and fulfilling experience for everyone, where they can achieve their goals, whether it's learning about the game or connecting with fellow players. Adhering to the community guidelines set forth by Facebook, Instagram, and Twitch is non-negotiable, as it guarantees a space free from violations or infringements.
The brand voice research not only helped us establish a consistent tone and voice but also shaped a unique personality that resonates with and connects to our target audience. We wanted to create a relatable and engaged atmosphere, forming a strong bond with our Simmers (or Simmies, as we affectionately call them). By laying this solid foundation, we've created a safe and fun place where Simmers can come together and experience the joy of The Sims. Let the Simmie Club be the ultimate Simmer haven! 🌟🏡✨
Long-term Plan:
Success doesn't happen by chance; it requires a well-crafted plan. That's why we've developed a comprehensive long-term strategy to ensure the utmost success for our community. Each month is thoughtfully mapped out with a carefully researched theme that perfectly aligns with our goals and resonates with our audience.
But we don't stop there. We dive deep into analytics to gain a thorough understanding of our platform's performance. This invaluable data allows us to identify what's working and what's not, empowering us to continuously improve and enhance the overall audience experience.
With our meticulous planning and data-driven insights, we're poised to create an exceptional community journey that keeps our audience engaged and captivated throughout the entire year. 🚀🗓️
Quarterly Report:
After four months of running our platform, it's time to dive into the analytics and gain valuable insights. We meticulously analyze the performance data to identify our strengths and weaknesses, determining what we should continue doing and what needs improvement to enhance our audience's experiences.
As we reflect on our current guidelines and brand style, we seek out opportunities for growth and enhancement. We explore the potential to expand our presence onto other social media platforms, reaching even more people and spreading the essence of our community far and wide.
Engagement and audience sentiment are also key areas of focus. We assess how well we've interacted with our audience, evaluating if we've successfully represented our brand voice and forged meaningful connections with our community members. By conducting a thorough analysis, we gauge our performance and strive to continuously improve.
With a data-driven approach and a commitment to excellence, we're determined to deliver an even better experience for our audience.📊🔍✨
Click on the button below to view Simmie Club's Instagram Page and additional social assets of this project in my portfolio:
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